Connected M2M Devices

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Connected M2M Devices @ Embedded Live 2010

Machine-to-machine communication through remote monitoring, networking and telemetry.

Embedded systems are already everywhere: from table lamps, refrigerators and home media, to cars, medical implants and industrial machinery.

The time of standalone embedded electrical or electronic devices is fast receding, opening the door to an exciting new era of unforeseen applications and opportunity, from simple remote home monitoring to full‐scale, smart‐grid power control.

This connectedness of everything has many enablers, drivers, implications and challenges. The Internet is a common enablement thread, with its global reach, but so too are the many low‐power wireless and sensor that enable localized control and monitoring. The main driver remains our ever‐present need for control and knowledge of our environment and the high monetary stakes therein, while the implications for designers are manifest throughout the design, from concept, hardware and software choices, through to final layout and connectivity implementation.

If Internet-connected PCs and phones were transformative, imagine what happens when the Internet connects cars, home media phones, digital signs and shopping carts, mobile medical diagnostic tools, factory robots and intelligent wind turbines.

As devices become increasingly connected, their designers are more concerned than ever with issues of connectivity and security. The challenges too are plentiful. From system partitioning to allow for future connectivity options, to security through to low‐cost design and software hooks for applications that have yet to be envisioned that can take advantage of the system’s connected state.

The Connected M2M Devices pavilion, on the Embedded Live show floor, is an opportunity for companies to demonstrate their solutions that will educate and help design engineers design better connected devices. ESC theater panel discussions will address key challenges that the design engineers face and complement the demonstrations at pods in the pavilion.

At Embedded Live in 2010, we are investing in the embedded community to add more content and more show floor excitement.

Why Participate in the Connected M2M Devices Pavilion?
The embedded systems market for network connected devices is poised to be the most significant driver of product success in the coming years with over 15 billion devices put as one estimate of potential quantities to be shipped by 2015.

Today connected devices, are finding a home in a wide range of small, low-power devices—everything from kitchen appliances to high-end communications, consumer, computing, industrial, medical, and military applications.

The pavilion opportunity is designed exclusively for providers of M2M technologies at a very reasonable price.

Benefits include:

• Prominent Pavilion location on the show floor.
• Bespoke pod with inclusive display graphics, electricity, storage and share meeting areas.
• Industry Panel on 'Smart Connected Devices' in Exhibition Plenary Theatre.
• Sponsored speaking schedule with partner slots available.
• Free marketing promotions for the Connected M2M Devices Pavilion
  • Attendee facing emails
  • Dedicated feature page on the Embedded Live website
  • Dedicated editorial coverage in Electronics Weekly and EE Times publications
  • Pavilion promotion ad in the event guide
  • Conference catalogue promotion
  • Conference bag insert

Pavilion participation fee: £ 1995 / pod (+ 17.5% UK VAT)
+ PLUS 1: 1x Pavilion Speaking Slot £ 695 / 20 minute slot, one day (+ 17.5% UK VAT)
+ PLUS 2: 2x Pavilion Speaking Slots £ 1295 / 20 minute slot, both days (+ 17.5% UK VAT)

Sample layout of the m2m Pavilion:

Visitor Profile of Embedded Live

Embedded Live covers a broad spectrum of industries:

• 17% Industrial Control, Automation
• 16% Communications, Networking
• 11% Aerospace, Defence
• 11% Automotive, Transport
• 9% Consumer, Portable Wireless
• 9% Test, Measurement & Monitoring
• 9% IT Industries
• 8% Medical

Use Embedded Live to close business:

• 92% are likely or very likely to consider the products that they saw at the event for future purchase
• 75% discussed products seen at the show with peers
• 66% come to evaluate products for purchase
• 52% identified at least one new vendor relationship
• 50% plan to purchase in the next 12 months
• 40% have already contacted a vendor seen at the event for additional information
• 35% re-evaluated products/manufactures/suppliers

Use Embedded Live to change perceptions:

• 77% learned more about exhibitors’ products
• 63% found new products that they didn’t know about
• 31% were more willing to use the vendor’s products than prior to event
• 29% intend to use one or more of the products they saw in system designs

If you are part of the M2M ecosystem, don’t miss this unique opportunity at Embedded Live.

To reserve your pod please contact:

Europe
Andrew Porter, andrew.porter@ubm.com, +44 207 560 4029

North America
Sean Raman, sean.raman@ubm.com, +1 415 947 6622