Why Exhibit At Embedded Live

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The definitive UK event for electronic design innovation and systems technology development.

With unprecedented cross media support of both the EE Times Group, a UBM company, and the Technology Group of Reed Business Information, including Electronics Weekly, Embedded Live will be the only opportunity in the UK in 2010 to reach the UK’s 50,000 electronic system engineers and embedded developers.

Embedded Live brings together system architects, design engineers, suppliers, analysts and media from across the globe. Participate in Embedded Live, and you will meet with your customers, renew relationships, sell to prospects, attend press meetings, make announcements, and talk to partners – Only at Embedded Live.

Embedded Live is going to be the largest and most prestigious technology and engineering event in 2010.

Top reasons to exhibit at Embedded Live:

1. A combination and merger of the existing brands EW Live and Embedded Systems Conference to create one event platform for the UK market.
2. Embedded Live is the continuation of longest established electronic systems and embedded developer event in the United Kingdom, the Embedded Systems Show.
3. A full organisational and creative partnership has been forged between the Electronics Weekly and EE Times editorial and marketing teams.
4. Electronics Weekly and EE Times have a combined reach of over 50,000 UK electronics industry professionals, design engineers and embedded software developers.
5. Embedded Live is located in London, the geographical and business hub of the UK's tech sector. Earls Court has previously hosted editions of both Electronics Weekly and Embedded Systems events and is arguably the UK’s most famous events venue.
6. A comprehensive technical conference, with coverage of the electronics spectrum, from components to sub-systems, from hardware design, development and test to embedded software, firmware to application development, open-source and real-time.
7. A greater exhibition focus on key UK industry sectors and technology applications, including mobile communications, wireless infrastructure, security, renewable energy, healthcare and space navigation.
8. A conference summit with an international purview for an executive-level audience.
9. New educational program to enhance the UK’s ‘ready for industry’ credentials aimed at electronics or computing students, and junior engineers.

8 Key Facts About Our Attendees:

1. 75% don't attend any other Embedded or Electronics industry event
2. 92% are likely or very likely to consider the products that they saw at the event for future purchase
3. 75% discussed products seen at the show with peers
4. 66% come to Embedded events to evaluate products for purchase
5. 52% identified at least one new vendor relationship
6. 50% plan to purchase in the next 12 months
7. 40% have already contacted a vendor seen at the event for additional information
8. 35% re-evaluated products/manufactures/suppliers

More of your customers will attend the Embedded Live event than other venue in the UK in 2010.
 

Attendee Data

Demographics from ESC UK 2009 : EMBEDDED SYSTEMS CONFERENCE

Total Registrations: 2,399

• Exhibition: 1,962
• Conference: 121
• Exhibitor: 297
• Media: 19

Purchasing Authority:

• Significant influencer - 39%
• Recommend new products - 33%
• Final decision maker -32%
• not a decision maker -16%

Intention to evaluate products for purchase?

• Do not intend to - 33%
• in 6-12 months - 21%
• within 3 months - 19%
• in 3-6 months - 15%
• more than a year away - 12%

Specify or Influence Purchase Of

• Microprocessors, Microcontrollers, DSPs - 66%
• Development Software (Compilers, Debuggers, CASE) - 57%
• Systems Software (Real-Time OS, Protocols, Drivers) - 56%
• Board-Level Products - 47%
• Development Hardware (Emulators, Analysers, Scopes) - 45%
• Software (Simulation, Analysis) - 43%
• FPGAs, IP Cores, ASICs, System-on-Chip - 34%
• PCB Design and Manufacturing - 34%
• Training - 31%
• Design Automation - 20%
• Services (Design, Foundry, Test) - 19%

86% of registrants specify one or more types of purchase

Technical Responsibilities

• Software Development - 53%
• Systems Engineering - 42%
• Project Management - 36%
• Test / Verification - 21%
• Chip Design / Architecture - 9%

Target Application / Product

• Industrial Control, Automation - 17%
• Communications, Networking - 16%
• Aerospace, Defence - 11%
• Automotive, Transport - 11%
• Consumer, Portable Wireless - 9%
• Test, Measurement & Monitoring - 9%
• IT Industries - 9%
• Medical - 8%
• Components - 4%
• Distribution - 3%
• University Research - 3%

My Current Project’s Target Device

• Bit Width
  • 8-Bit - 31%
  • 16-Bit - 26%
  • 32-Bit - 52%
  • 64-Bit - 12%
• Architecture
  • Microcontroller (MCU) - 38%
  • Microprocessor (MPU/CPU) - 29%
  • FPGA - 20%
  • System-on-Chip - 30%
  • Multi-Processor - 16%

Stats base is 416 people who completed the visitor survey.

Job Function

Geographical Origin

• UK - 90%
• Europe - 7%
• Rest of World - 3%

UK Distribution

• South East - 52.7%
• Central England - 12.0%
• London - 5.5%
• South West - 5.4%
• East Anglia - 5.0%
• West Midlands - 3.1%
• East Midlands - 1.4%
• Yorkshire & Humberside - 1.3%
• Northern - 1.2%
• Scotland & NI - 1.0%
• Wales - 1.0%
• North West - 0.6%

Who Attends?
Design engineering and product development professionals from 100s of companies including:

• Major Account OEMs:
  BAE, BT, Cobham, GE, Invensys, NDS, Nokia, Qinetiq,
  Qualcomm, Renishaw, Schneider Electric, Siemens, Thales
• Complete list:
  4RF Communications, Aber Instruments Ltd, ACIS, Actemium, Airsense Technology, Aptina, Aricent, Armour Home Electronics, Artevea Digital, Audionics, B&G, BAE Systems, Barron McCann Technology, British Airways, BT, Buehler Motor, Camera Dynamics (Vitec), Centurion Electronics, Cobham Aviation Services, Delmatic, DiGiCo, DNA Electronics, DRS Technologies, Edwards, Embedded Labs, ESL Defence, Food Industry Technical, GE Fanuc Intelligent Platforms, GE Inspection Technologies, Genetix, Girovend, Grosvenor Technology, Haldex Brake Products, Heber, Hochiki, Home Office Scientific Development, Huntleigh Healthcare, IMA, Invensys Rail, Irisys, JDSU, Lilley & Gillie, Link Research, May & Scofield, McLaren Electronic Systems, Mechtronic, Mecmesin, Metasphere, Mirics, Mirion Technologies, MOD, Moltech Power Systems, Murata Electronics, NDS, Nera Networks, Nokia, Novartis, Numatic, Omnitek, Osterreichische Lotterien, Otodynamics, Oxford Instruments, Oxford Nanopore Technologies, PAG, Panasonic Computer Products, Peavey Digital Research, Pera Innovation, PerkinElmer, Phasor Solutions, Photron, Pipehawk, Pro-Bel, Pure Digital, Qinetiq, Qualcomm, Quin Systems, Raycomm Digital Systems, Raymarine, Renishaw, Revo Technik, Rocolec, Rohde & Schwarz, Rotork Controls, RTI, Sanmina-SCI, Schneider Electric, Science and Technology Facilities Council, Servo Electronics, Servomex, Shotoku Broadcast Systems, Simmtronic, Sonardyne, Stanhope-Seta, Thales Land & Joint Systems, Thales Optronics, Trafficmaster, Trilogy Communications, Ultra Electronics Electrics, Vestel Electronics, Vocality

For additional information on packages and sponsorship opportunities, please click here.