
Numonyx Industry Address
Brian Harrison
President and CEO
Numonyx
Wednesday, April 1
10:30am -11:15am
Civic Auditorium
Positive Memories: Being Confident Amidst the Volatility of the Non Volatile Memory Market
There is no shortage of bad news these days, especially for the memory market. However, tough times are nothing new. The nonvolatile flash memory segment has been a part of embedded designs for nearly 40 years and the strategic value of memory subsystems is increasing – not going away. Today’s flash memory – NOR and NAND – provide a dizzying array of choices for the embedded designer. As flash, particularly NAND, rushes ahead in lithography, new challenges are arising. A new approach to nonvolatile memory solutions is required in order to meet the needs of embedded designs. And with the flash industry in turmoil, supplier experience, expertise and reliability matter in future-proofing your products. Find out more from the solutions supplier with the experience and the world's broadest range of nonvolatile memory offerings.
Tuesday Industry Address

Kevin Dallas
General Manager
Windows Embedded
Tuesday, April 27
10:30am
Building Windows 7 Powered Devices
How do you bring to market devices that stand out? What is a compelling user experience? Where is the embedded industry headed? As we move out of the economic reset, taking advantage of the new competitive landscape becomes key to your success. Please join Kevin Dallas, General Manager for Windows Embedded at Microsoft, for the launch of Windows Embedded Standard 7 where he will detail how you can build rich user experiences on Windows 7 based devices. In addition, Mr. Dallas will be demonstrating a number of new and compelling consumer and enterprise devices built on the latest Windows Embedded platforms and outline a refreshed product roadmap designed to provide the latest Microsoft technologies for the embedded market.
Attendees to the Windows Embedded Industry Address will be entered into a drawing for a chance to win a custom home theater media center device based on Windows Embedded Standard 7.
Click here for Kevin Dallas' complete bio.
Wednesday Industry Address

Rick Froehlich
Vice President and General Manager,
Dell OEM Solutions
Wednesday, April 28
10:30am - 11:30am
Drive Innovation with Dell OEM Solutions
Spending too much time on production and not enough on innovation? Is your embedded systems project delayed due to unforeseen issues with design or implementation? Dell can help. Dell’s commitment to product quality and reliability, as well as the help you need throughout every step of design through deployment, will give your business the edge your company needs. Please join Rick Froehlich, Vice President and General Manager, Dell OEM Solutions, as he explains why choosing Dell as your solutions partner in embedded system design will give you the advantage needed to be successful and profitable now and in the future.
Click here for Rick Froehlich's complete bio.
ESC GLOBAL CONFERENCES
ESC Boston
20-23, September 2010
Hynes Convention Center
Boston, MA
Embedded Live
20-21, October 2010
Earls Court, London, UK
ESC Silicon Valley
2-5, May 2011
McEnery Convention Center
San Jose, CA
ESC Chicago
6-8, June 2011
Donald E. Stephens Convention Center
Chicago, IL
ESC India
20–22, July 2011
NIMHANS Convention Center
Bangalore, India






















